Industry: B2B Marketing & Sales Enablement
Company: Demodia
Role Interviewed: Simon Harvey, Founder & CEO
Location: Switzerland (with clients and meetings across Europe)

Demodia Website

🔍 Background

Demodia is a leading go-to-market consultancy that helps small and midsize B2B organizations clarify their messaging, structure their sales processes, and deliver impactful marketing campaigns, often leveraging HubSpot as a core platform.
With a client base spanning multiple countries and languages, Demodia’s team averages 6–8 meetings per person a day, mostly client-facing, with a mix of project updates, sales discussions, and internal reviews.

“I spend at least four hours a day on calls with customers—project meetings, sales requirements, and internal conversations.”
— Simon Harvey, CEO, Demodia

🧠 The Challenge:

Drowning in Meetings, Losing the Details

Before Optiverse, Demodia faced the classic meeting overload challenge:

• Too Many Calls, Not Enough Clarity:
  With hours of meetings daily, it was nearly impossible to take full notes or recall every nuance.
  
  

• Manual Documentation Headaches:
  Handwritten notes would get lost, and it was easy to forget detailed action items or client requests.
  
  

• Siloed Knowledge:
  Meeting knowledge stayed in the head of whoever attended—not easily accessible to the wider team.
  
  

• Clunky Legacy Tools:
  Demodia initially used Avoma for meeting capture. While transcription worked, “action items” and “next steps” extraction was based on strict keyword triggers and required unnatural meeting structures. If you forgot to say “next meeting is…”, the tool would miss it.
  
  

• Multilingual Complexity:
  With meetings in English, German, Italian, and Swiss German, capturing and sharing information across languages was a constant headache.
  
  
  

✅ The Solution:

Optiverse as Demodia’s Multilingual Meeting Memory

Demodia adopted Optiverse as their agency’s “always-on” meeting assistant, integrated directly into their workflows:

• Automated, Accurate Transcripts in Any Language:
  Optiverse reliably transcribes meetings in English, German, Italian, and even Swiss German, returning the results in whatever language the user chooses.
  
  

• Custom Protocols = Structured Notes:
  Demodia built their own “storytelling” protocols for extracting exactly the details they care about: who the customer is, their pain points, project context, and next steps. These custom prompts allow the team to create tailored, consistent documentation, regardless of language or meeting style.
  
  

• Seamless HubSpot Integration:
  Meeting summaries, translated to English if needed, are pushed directly into HubSpot, making key info accessible to the whole team, even if the original conversation was in Swiss German.
  
  

• AI-Powered Meeting Agent:
  Team members can quickly query any past meeting—“What was I supposed to do?” or “What was the client’s feedback?”—and get direct, referenced answers, saving time and boosting confidence.
  
  
  

💥 The Results:

Less Admin, More Focus, and Better Collaboration

Quantifiable Impact:

• Up to 30% Less Time Spent on Meeting Follow-Up
  Preparing structured client minutes previously took 15–20 minutes per meeting. With Optiverse, Demodia now saves over 30% of that time across 6–8 meetings per day. As the team moves toward fully automating follow-up meeting minutes using the platform, time savings are projected to reach as high as 80%.
  
  

• Hours Reclaimed Every Week
  With more than 30 meetings a week, Simon and his team save several hours each week, allowing them to focus on higher-value work.
  
  
  

Qualitative Benefits:

• True Meeting Presence:
  “I can actually focus on the customer, not on scribbling notes. The assistant captures what matters, so I can be present in the conversation.”
  
  

• Multilingual Collaboration:
  “The language support was a surprise. We can transcribe and summarize meetings in Swiss German or Italian, but output a summary in English for the whole team.”
  
  

• Rapid Search & Action:
  “With the agent, I can instantly ask, ‘What are my action items?’ or review the key points of any call, without hunting through transcripts.”
  
  

• Continuous Evolution:
  “The Optiverse team listens. If I share feedback, I see improvements in the product just weeks later. That’s a huge advantage of working with an evolving platform.”
  
  
  

🧩 Unexpected Wins

• Protocol Flexibility:
  Demodia uses advanced prompt engineering to build custom summary templates, making Optiverse fit their exact documentation needs, without being limited to “out-of-the-box” structures.
  
  

• Teamwide Buy-In:
  Even younger team members quickly adopted Optiverse, thanks to the flexibility and speed of custom protocols and multilingual support.
  
  
  

💬 Testimonial

“Optiverse gives us a reliable, multilingual memory for every client call. We save time, communicate more clearly, and can finally focus on the customer, not just note-taking.”
— Simon Harvey, CEO, Demodia

Want to see how Optiverse can help your agency? Contact us.